Privacy Policy
1. Introduction
Plum Residence is committed to protecting the privacy of individuals who contact us, enquire about our services, or whose information we handle in the course of providing residential care. This Privacy Policy explains what personal data we collect, how we use it, and the rights available to you under Hong Kong's Personal Data (Privacy) Ordinance (Cap. 486) (PDPO).
If you have any questions about how we handle your data, please contact us at [email protected].
2. What Personal Data We Collect
We may collect the following categories of personal data:
- Contact details: full name, email address, telephone number, and postal address
- Enquiry content: information you share when contacting us about our services
- Resident information: details about prospective or current residents including age, background, and care preferences, shared by the resident or their family
- Usage data: anonymised information about how visitors interact with our website, collected via cookies (see our Cookie Policy for details)
We do not collect sensitive personal data such as medical records. Plum Residence does not provide medical services.
3. How We Collect Data
- Directly from you via our contact form, telephone, or email
- From family members or representatives acting on behalf of a prospective resident
- Automatically through cookies and website analytics when you visit our site
4. How We Use Your Data
We use personal data for the following purposes:
- To respond to your enquiries and arrange visits or stays
- To provide residential and programme services to residents and participants
- To communicate updates relevant to a current or prospective resident's situation
- To improve our website and understand how visitors use it
- To meet any legal or regulatory obligations applicable to residential care providers in Hong Kong
We do not sell, rent, or trade personal data to third parties for marketing purposes.
5. Legal Basis for Processing
We process personal data on the following grounds under the PDPO:
- Your consent, given when you submit a contact form or provide information directly
- Contractual necessity, where we need your information to provide or prepare to provide services
- Legitimate interests, where processing is reasonably necessary for the operation of our home and does not override your rights
6. Data Retention
We retain personal data only for as long as necessary. Enquiry records are typically retained for 12 months. Resident records are retained for the duration of the residential arrangement and for a period thereafter as required by applicable regulations. Data is then securely deleted.
7. Data Security
We take reasonable steps to protect personal data from unauthorised access, loss, or disclosure. These include:
- Restricted access to resident and enquiry records, limited to relevant staff members
- Secure storage of physical documents
- HTTPS encryption on our website
In the unlikely event of a data breach, we will notify affected individuals and the Office of the Privacy Commissioner for Personal Data as appropriate.
8. Cookies
Our website uses cookies. Please refer to our Cookie Policy for full details on the types of cookies we use and how to manage them.
9. Third-Party Services
We may use third-party services including Google Analytics for website usage analysis. These services have their own privacy policies, and we encourage you to review them. We do not share identifiable personal data with advertisers.
10. Your Rights
Under the PDPO, you have the right to:
- Request access to the personal data we hold about you
- Request correction of any inaccurate data
- Withdraw consent to processing where consent is the legal basis
- Object to processing in certain circumstances
- Lodge a complaint with the Office of the Privacy Commissioner for Personal Data (Hong Kong)
To exercise any of these rights, contact us at [email protected]. We will respond within 40 days as required under the PDPO.
11. Children's Privacy
Our services are directed at adults and their families. We do not knowingly collect data from anyone under 18 years of age other than in the context of a family member contacting us on behalf of an elderly relative.
12. External Links
Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and encourage you to read their policies.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any significant changes will be communicated by updating the "Last Updated" date at the top of this page. Continued use of our services following any update constitutes acceptance of the revised policy.
14. Contact
For any privacy-related queries, contact us at:
Email: [email protected]
Post: Plum Residence, 25 Tai Wai Road, Sha Tin, New Territories, Hong Kong